Shopify Plus is designed for big e-commerce businesses that need powerful tools to scale, automate, and grow globally. Here's a quick overview of its top features:
- Reliable Infrastructure: Handles high traffic (e.g., Black Friday spikes) with 99.99% uptime and automatic scaling.
- Automation Tools: Streamline tasks with Shopify Flow, Launchpad for event management, and Custom Scripts for personalized checkouts.
- Multi-Channel Selling: Sell across online stores, social media, and marketplaces while managing everything from one dashboard.
- Customization: Build unique store designs, custom checkouts, and tailored B2B solutions with advanced tools.
- Support & Security: 24/7 priority support, enterprise-grade security (PCI DSS Level 1), and dedicated success managers.
These features make Shopify Plus a strong choice for enterprises looking to simplify operations, boost sales, and expand globally.
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1. Reliable and Scalable Infrastructure
Shopify Plus packs serious power under the hood. Its infrastructure isn't just about hosting - it's built to handle whatever your business throws at it.
Think of it as having a digital storefront that grows with you. When traffic spikes hit (like during those crazy Black Friday sales), the system automatically adjusts to keep everything running smoothly. Plus, with a 99.99% uptime guarantee, your store stays open for business around the clock.
Here's what makes it special: Each store gets its own dedicated resources. No sharing servers means no unexpected slowdowns when you need performance most.
Want proof? Look at Gymshark. During Black Friday 2023, their site got slammed with 10X their normal traffic - we're talking millions of visitors in just hours. Did their store crash? Nope. Shopify Plus handled it like a champ, helping them rack up record sales.
Or take Heinz - yeah, the ketchup people. Their "Heinz to Home" campaign in 2024 ran across 15 different markets at once. That's a lot of moving parts! But with Shopify Plus's unlimited bandwidth and smart infrastructure, they kept things running as smooth as... well, ketchup.
The best part? You don't have to worry about technical limits when your business takes off. The platform scales up automatically, so you can focus on growing your brand instead of stressing about server capacity.
2. Automation Tools for Efficiency
Shopify Plus packs powerful automation tools that help big businesses cut down on manual work and focus on what really matters: growing their business.
Shopify Flow: Simplifying Business Tasks
Think of Shopify Flow as your digital assistant that handles repetitive tasks automatically. Set up simple "if this, then that" rules, and Flow takes care of the rest - from sending alerts to crafting personalized emails.
Want to see Flow in action? Look at LARQ, the water bottle company. They put Flow to work catching fraud and sorting customers into groups. The results? They cut down manual work by 30% and kept orders running smoothly during their busy Earth Day 2024 sales.
Launchpad: Event Management Made Easy
Big sales events can be nerve-wracking, but Launchpad makes them feel like a breeze. It handles everything - switching themes, turning on discounts, and showing or hiding products - all on autopilot.
Take Allbirds and their 2023 holiday season. They used Launchpad to schedule price changes and promotional banners across different regions. When traffic jumped 40%, their site didn't break a sweat. Better yet? They saw a 25% jump in sales compared to the year before.
Custom Scripts: Your Checkout, Your Rules
Custom Scripts lets you build checkout experiences that fit your exact needs. Want to offer special discounts? Set up complex pricing rules? Create a one-of-a-kind shopping experience? Custom Scripts makes it happen.
Groove Life shows what's possible here. They used Custom Scripts to build their "try-before-you-buy" program. Within six months, they saw 15% more customers coming back for repeat purchases.
Why Automation Matters for Enterprises
Running a big online store means juggling countless tasks. Automation isn't just nice to have - it's a must. It helps you:
- Handle more orders without adding more staff
- Keep customers happy with quick responses and personal touches
- Cut down on mistakes that can cost time and money
Actionable Steps
Start small with Flow to handle day-to-day tasks. Once you're comfortable, try Launchpad for your next big sale. Then explore Custom Scripts to make your checkout process stand out. Each step builds on the last, helping you create a smoother-running store.
But automation is just part of the story. Shopify Plus also helps you sell everywhere your customers are - and we'll explore that next.
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3. Multi-Channel Selling Options
Shopify Plus helps enterprises boost their growth by selling everywhere their customers shop. Whether it's online stores, social media, or marketplaces, the platform lets you manage it all from one place.
Unified Management and Omnichannel Experience
Say goodbye to juggling multiple tools. With Shopify Plus's main dashboard, you can run all your sales channels from a single screen. This means less time spent on admin work and more time growing your business. The platform gives you clear data about how each channel performs, so you can make smart choices about where to focus your efforts.
Expanding Globally with Ease
Want to sell worldwide? Shopify Plus has you covered in 175 countries and 21 languages. You can set up stores that feel local to your customers - from their preferred currency to their language - making them feel right at home while shopping with you.
Seamless Integration with Social Media and Marketplaces
These days, people shop where they scroll. That's why Shopify Plus connects directly with Instagram, Facebook, and TikTok, letting customers buy without leaving their favorite apps. Plus, you can tap into over 20 marketplaces, including Amazon and eBay. This puts your products in front of millions of shoppers while keeping your brand looking sharp across all platforms.
Here's what you can do right now:
- Set up your central dashboard to track all sales channels
- Create local versions of your store for different countries
- Connect your shop to social media platforms and marketplaces
- Keep your brand consistent across every shopping channel
4. Flexible Customization Features
Shopify Plus gives businesses the power to create their own unique customer experiences while keeping full control of their operations.
Advanced Customization Options
Want to make your online store stand out? Shopify Plus puts powerful tools at your fingertips. You can tweak everything from how your store looks to how it works behind the scenes. Need to change your store's theme or add new features? You can dive right into the code, build custom themes, plug in third-party tools, or create brand-new functions from scratch.
Real-World Examples
Here's how some businesses are crushing it with Shopify Plus:
Lolli and Pops, a luxury candy retailer, built a custom checkout that matches their high-end brand. By keeping the same luxe feel across their online and physical stores, they've built stronger customer relationships.
Groove Life, known for their silicone rings, got creative with Shopify Plus's multi-store feature. They launched a "try-before-you-buy" program that lets customers test their products first. The result? Happier customers and more money in the bank.
One wholesale furniture company used Shopify Plus to set up smart bulk pricing. This simple change boosted their wholesale sales by 20%.
Expert Insights
B2B companies get special treatment on Shopify Plus. You can set up custom product catalogs, smart pricing for bulk orders, and ship partial orders - all from one platform that handles both B2B and B2C sales.
Want to spice up your checkout? Shopify Scripts lets you create smart pricing rules, throw in free gifts, and give your loyal customers automatic discounts. Plus, developers can tap into powerful APIs to build custom solutions or connect with other systems.
Actionable Takeaways
- Make checkout work harder: Build checkout flows that reward loyalty and encourage bigger purchases
- Make B2B sales simple: Use custom catalogs and bulk pricing to handle wholesale orders like a pro
- Get ready for growth: Set up your store to handle big sales spikes without breaking a sweat
5. Dedicated Support and Security Features
As you expand your store's capabilities, having reliable support and top-tier security becomes essential for maintaining growth momentum.
Running an enterprise store? You need rock-solid support and security. Shopify Plus delivers both, keeping your store running smoothly during major events like Black Friday and product launches.
24/7 Priority Support
When issues pop up, Shopify Plus's round-the-clock support team jumps into action. They handle everything - platform setup, API integration, checkout problems, and payment hiccups. Phone, email, or chat - pick your channel and get help fast.
Here's a real example: During the 2023 holiday rush, Allbirds saw their traffic jump 40%. A checkout issue came up, but Shopify Plus's team fixed it in just 15 minutes. That quick response kept sales flowing during peak hours.
Dedicated Success Managers
Think of Success Managers as your personal guides. They help with setup, moving to the platform, and growing your business. Need advice on marketing, going global, or boosting sales? They've got you covered. When you switch to Shopify Plus, these experts make sure your store keeps running - and selling - throughout the move.
Enterprise-Grade Security
Shopify Plus takes security seriously. They meet Level 1 PCI DSS standards - the highest in web security. Your customers' data stays safe, and your store stays up 99.99% of the time, even during traffic spikes.
Take Heinz - during a 2022 promo, their traffic shot up 300%. Their store? Didn't miss a beat. Or look at Bombas - they ran flash sales with changing prices while keeping checkout secure. That's the kind of reliability that builds customer trust.
Custom Security Enhancements
Want to add special features? Custom scripts and advanced API access let you build what you need without compromising security. It's like having a security guard who knows exactly which guests to let through.
Actionable Insights
Your success with Shopify Plus depends on how well you use these tools. Keep the support team's number handy - they're there 24/7. Team up with your Success Manager to make your store better. Use those security features - they're there to protect you and your customers. And don't forget to check your security setup regularly, just like you'd check the locks on your doors.
Conclusion
Shopify Plus helps big businesses sell online by giving them the tools they need to grow. The platform packs features that help companies run smoother, work smarter, and give customers what they want.
Let's look at how real companies use it:
Lolli and Pops automated their day-to-day tasks, which freed up time to focus on growing their business. Meanwhile, Gymshark used the platform to go global - they now sell in 50 markets and speak 21 languages. The result? They boosted their worldwide sales by 35% in just one year.
Want to make your store stand out? Shopify Plus lets you build your brand your way. You can tweak everything from how your store looks to how customers check out, thanks to open APIs and flexible design options.
Running a big online store comes with big responsibilities. That's why Shopify Plus includes Level 1 PCI DSS security and round-the-clock priority support. You can focus on selling while they handle the technical stuff.
